> "(So it's certainly not about any profit from the software directly, and it's also not just a marketing 'halo'.)" along these lines and in the absence of oth

> "(So it's certainly not about any profit from the software directly, and it's also not just a marketing 'halo'.)" along these lines and in the absence of other evidence, in these kinds of peripheral situations it's always a good guess that the peripheral product supports the profits of the parent product, and it's value shows up not only in it's own profits but in the parent products' as well, that it's a flanking product meant to protect the primary.