Google Video existed and was shut down after Google acquired YouTube: https://en.wikipedia.org/wiki/Google_Video https://en.wikipedia.org/wiki/Google_Video Bl

Google Video existed and was shut down after Google acquired YouTube: https://en.wikipedia.org/wiki/Google_Video https://en.wikipedia.org/wiki/Google_Video Blogger was also an acquisition (from the future founder of Twitter), and it already had a strong brand. Whereas in 2011 there was a lot of marketing tying self-driving cars <=> Google. There could be other reasons for the separate brand, like managing bad PR from a crash, but I would also classify that under "don't have confidence". In contrast Tesla seems to be staking their brand on self-driving. I feel like this could backfire in the next 5-10 years, but Elon will probably make some other advance/launch to distract from that. Self-driving has already fallen behind Tesla's claims, but he can keep the media busy enough with other stories.