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It's the same reason Apple invests so heavily in Pages, Keynote and Numbers (all free apps on three different platforms). They believe that building software in
by gbjw 6y ago
It's the same reason Apple invests so heavily in Pages, Keynote and Numbers (all free apps on three different platforms). They believe that building software internally (taking hardware into account) leads to a better user experience, and sparks an intangible 'joy' when using their products--a sense of completeness that transcends software and hardware. This was the core of Jobs' philosophy and I think still drives the entire company.
- saagarjha 6y agoApple invests heavily in iWork? That's news to me. Occasionally it'll see a couple new features (it's gotten better at that recently) but there was a long period between 2009 and 2017 or so that it was just worse than the iWork suite it replaced.
- gbjw 6y agoYou're right--'heavily' relative to their purchase price ($0).