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It doesn't really make much sense from a $ perspective and really only serves as a lesser (and rapidly diminishing) halo effect for the rest of the brand. Logic
by whatok 6y ago
It doesn't really make much sense from a $ perspective and really only serves as a lesser (and rapidly diminishing) halo effect for the rest of the brand. Logic is one of those programs that keeps people on Macs. I'm sure I don't need to explain this to a Logic owner but audio engineering and production was strictly a Mac-only affair in the past and that has rapidly changed over the past decade. Macs have gotten increasingly difficult to work with due to constant OS updates breaking everything and have only gotten more expensive with less options for actual professional users who need real I/Os. Keeping Logic fresh is important to keep people from switching as everything else they do on a more macro level is pushing people in that direction.
Someone somewhere in Apple decided that holding onto this market was worth it for probably solely the halo effect. I can't think of any other reason and makes no sense from a strictly financial perspective.
- WalterSear 6y ago> I'm sure I don't need to explain this to a Logic owner but audio engineering and production was strictly a Mac-only affair in the past and that has rapidly changed over the past decade. Strictly? Not at all. The crown was lost a lot earlier - around the time that digidesign started offering non-hardware versions, and for the same reasons.
- whatok 6y agoSure, probably a bit earlier but the vast majority of [i]real professionals[/i] were stuck with Macs. Pro Tools M-Powered for example had to have been a minuscule portion of overall Pro Tools market and people still used that on Macs. Not having a real desktop solution for a long period of time was the last nail for a good portion of users.
- WalterSear 6y agoIt wasn't people following Protools: it was Protools chasing the chasing markets that had already started to leave.
- whatok 6y agoAvid is not exactly known for their strategic vision. And talk about wringing customers for every possible penny too.
- henriquez 6y agoI agree with you wholeheartedly on the halo effect point. Without Logic and Final Cut, there’s no reason to not run Protools and Adobe Suite on a cheaper PC workstation. I’m curious about your statement that professional-grade audio software had historically been a Mac-only affair. Is that really true? I was using some pretty serious audio production software in Windows as early as 2003. What kinds of software were Mac-only at that point?
- whatok 6y agoAs another reply took issue with, strictly was probably a bit overstated. Software support was a secondary issue vs hardware support. You simply did not have Windows drivers for many of the top audio interfaces or you had major stability issues that vendors would blame on Windows. Macs were really plug and play hardware-wise and putting together properly specced PCs to run hardware on a stable basis really made the cost of advantage of a PC questionable.
- rorykoehler 6y agoI've never been in a pro audio studio that runs a windows machine and I've been in more than a few over the past 20 years.
- olivermarks 6y agoDon't forget the midi equipped Atari ST! A lot of musicians used that for years even after Apple became dominant in music. Separately it is great that Apple only charge 200 bucks for such sophisticated software
- dionian 6y agoEspecially given it used to cost well above $500.