There are steps here: 1. Collect data. 2. Apply models to that data. 3. Change both the models and the data collection methods in response to changing unders

There are steps here: 1. Collect data. 2. Apply models to that data. 3. Change both the models and the data collection methods in response to changing understanding of the problem. 4. Loop through 1-3 until the data collection methods and models stabilize. 5. Draw conclusions. You're looking at a process very much at step 1, and concluding that no models can be drawn from the data, and concluding that we should abandon the process. I think that's a very premature conclusion.