There's a kind of limbo zone where non-bullshitters internalize bullshitting as the normal pattern of communication and that's where the damage can really happe

There's a kind of limbo zone where non-bullshitters internalize bullshitting as the normal pattern of communication and that's where the damage can really happen vis a vis genuine competence. A manager might sit down with their team and say something like, "We are targeting 10% growth in our department revenue for next year." Someone raises the question on how that 10% growth will be achieved; what is going to be done differently next year than now. There's a big difference between a person that can whip out their 10-page growth plan with concrete marketing and operational plans to explain how their proposed changes will lead to the desired growth versus one that simply states, "10% growth is a reasonable target for our division". The latter is just parroting superficial, general information and (critically) thinks this is a sufficient or even desirable way to set goals (set a target and let the team hit it!). The former lets their quantitative conclusion "10% growth" follow from the actual work of building out a plan.