You assign too much reasoned behaviour to 'luck'. Its impossible to discuss reason if you hide it behind luck. The average consumer doesnt need to be given a b

You assign too much reasoned behaviour to 'luck'. Its impossible to discuss reason if you hide it behind luck. The average consumer doesnt need to be given a bachelor's degree in economics to make a choice on making a company bigger or smaller with their purchase. I know people who support smaller business and it is independent of education. Amazons offer to the end consumer, is not a hard sell. Theres no drug dealing physical addiction, nobody wakes up with a horses head in their bed and no guns held to people's head. The offer is buy an item that costs money. That's it. People sign up. They want 0.50c cheaper with overnight delivery. The people see the benefit and convience of internet shopping and choose it. Small businesses failing to keep up and relying on thinking of the population as dumb and unlucky to force redistribution of wealth are not helping their own case. Many small businesses have succeeded massively off the same medium amazon is using, the internet and it's not 'luck'.