I am sceptical but I applaud their effort. If Google has trouble competing, it wont be easy for Lidl either. Yet having a true European option with enough low p

I am sceptical but I applaud their effort. If Google has trouble competing, it wont be easy for Lidl either. Yet having a true European option with enough low prices and reliable engineering could work. From my experience retailers dont often have the engineering expertise to pull these kind of things off, but with a culture that empowers developers instead of keeping them as puppets of the managers, they might manage to find and keep good talent. I hope they at least embrace open-source options and easy billing management, to counter-act the greediness of AWS-way of doing things. Competition in this area is definitely a good thing for all the customers.