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It's the typical innovators problem you describe and that is pretty international. I do think you have a point about culture and in Europe in general software e

It's the typical innovators problem you describe and that is pretty international. I do think you have a point about culture and in Europe in general software engineering is not seen as such a value adding activity as in the US. Salaries are less than $100k even in senior positions and I think because of this more talent has moved to the cutting edge technology companies in the US than Europe wants to admit.

Torwald 6y ago
This is much bigger than your comment makes it out to be. There used to be a real IT industry in Ger. We had Siemens-Nixdorf as a very decent global player. We had Commodore producing their PCs in Braunschweig. Now all that's left is the relative newcomer SAP.
- ChuckNorris89 6y ago
  The tech industry you are referring to(SiemensNixdorf/Commodore) was mostly consumer hardware and has along with the likes of Nokia, Motorola and Sony Ericsson long moved to Asia or disappeared all together as margins are thin in that business and cost of labor is too high in Germany. Consumer focused software is where the big money is now an that is unfortunately a huge vacuum in the German tech sector.
  - Torwald 6y ago
    > The tech industry you are referring to(SiemensNixdorf/Commodore) was mostly consumer hardware Both Siemens and Nixdorf build mainframes. Later Siemens had it's own version of DOS. Most Commodore PCs were used in office environments. I am not referring to 8bit machines nor Amigas.
- lowdose 6y ago
  Yes I know, Siemens sold their whole dutch software divisions to TomTom and thus basically pulled the plug themself. And SAP could be seen as the Oracle of Europe. For customers and consultants it's an implementation nightmare. Lidl launching an AWS competitor is probably done on advice of their accountant. The big four are known to overpromised on the capabilities of their outsourced software division in India. When Google and Microsoft struggle to catch up to AWS with 10s of 1000s of the best engineers it is completely unrealistic Lidl is going to achieve anything. This is a discount brand for crying out loud clearly on misinformed money waisting spending spree bender. The Germans will have a hangover like nothing else they have experience before.

Torwald 6y ago

This is much bigger than your comment makes it out to be. There used to be a real IT industry in Ger. We had Siemens-Nixdorf as a very decent global player. We had Commodore producing their PCs in Braunschweig. Now all that's left is the relative newcomer SAP.

ChuckNorris89 6y ago
The tech industry you are referring to(SiemensNixdorf/Commodore) was mostly consumer hardware and has along with the likes of Nokia, Motorola and Sony Ericsson long moved to Asia or disappeared all together as margins are thin in that business and cost of labor is too high in Germany. Consumer focused software is where the big money is now an that is unfortunately a huge vacuum in the German tech sector.
- Torwald 6y ago
  > The tech industry you are referring to(SiemensNixdorf/Commodore) was mostly consumer hardware Both Siemens and Nixdorf build mainframes. Later Siemens had it's own version of DOS. Most Commodore PCs were used in office environments. I am not referring to 8bit machines nor Amigas.
lowdose 6y ago
Yes I know, Siemens sold their whole dutch software divisions to TomTom and thus basically pulled the plug themself. And SAP could be seen as the Oracle of Europe. For customers and consultants it's an implementation nightmare. Lidl launching an AWS competitor is probably done on advice of their accountant. The big four are known to overpromised on the capabilities of their outsourced software division in India. When Google and Microsoft struggle to catch up to AWS with 10s of 1000s of the best engineers it is completely unrealistic Lidl is going to achieve anything. This is a discount brand for crying out loud clearly on misinformed money waisting spending spree bender. The Germans will have a hangover like nothing else they have experience before.