I doubt the headline properly captures their intent, the article itself is very light on details, but this quote might shine some light at it: "Lidl’s parent c

I doubt the headline properly captures their intent, the article itself is very light on details, but this quote might shine some light at it: "Lidl’s parent company Schwarz Group is taking on Amazon by launching its own cloud computing service for third party retailers." My guess would be that they are not aiming to compete with AWS per se, rather to offer infrastructure and services for online stores, which could possibly include having their own data centers for the service part.