Actually they wouldn't have needed Bezos for that. Online shops have been a thing before Amazon existed, and even today Amazon is not the only online shop, it's

Actually they wouldn't have needed Bezos for that. Online shops have been a thing before Amazon existed, and even today Amazon is not the only online shop, it's just the first that comes to the minds of most people. Do you also thank the marketers that made "Kleenex" a common word for paper towels to wipe your nose when you have a cold? Given Amazon's theoretical inexistence, others would have undoubtedly filled that void instantly, just like if Kleenex never existed. If anyone, thank Tim Berners-Lee for inventing the World Wide Web, without which none of the aforementioned online shops could exist. And last I checked he didn't become a mega-billionaire from that invention.