It seems like they were banking on people being attracted to higher quality content than your traditional Youtube/TikTok/Instagram stuff, but it's not clear to

It seems like they were banking on people being attracted to higher quality content than your traditional Youtube/TikTok/Instagram stuff, but it's not clear to me that people are actually buying into that strategy. Google tried something similar with Youtube Red (taking popular content creators and giving them professional production and then charging for access) but I'm not sure how that initiative has panned out.