I have never heard of this before, and I'm sad that profit-driven, marketing speak has taken over even non-profit product pages. > An easy to use, powerful, an

I have never heard of this before, and I'm sad that profit-driven, marketing speak has taken over even non-profit product pages. > An easy to use, powerful, and reliable system. This is the title. That's the most important sentence, and it's absolutely meaningless. It's bad enough that everything has to "sell" - just describe to me what your product does and I'll decide if I need or not. Don't try to convince me. If you have to sell, do it by differentiating yourself from your competitors. No one is calling themselves "Difficult to use, weak, and unreliable", so saying the opposite is not differentiation. When did we accept that marketing-speak was default communication. Can't we have some landing pages that are essays? Or even a few paragraphs instead of trying-to-be-catchy bullet point phrases in large font?