I don't think it is coming from a branding halo concept. I highly doubt there is going to be a Facebook clone called Google Me. It is more of a way to convey id

I don't think it is coming from a branding halo concept. I highly doubt there is going to be a Facebook clone called Google Me. It is more of a way to convey idea of applying Google search to people. The ideal conversation Google wants is "Want to know more info about me? Google me." From there, they will just use their existing infrastructure and branding. Want to chat with your friends? Gtalk. Email? Gmail. Text? Google Voice. Status update? Buzz (Okay, that one is a problem, but maybe they can turn that around). Know where your friends are? Latitude. Share a funny video? Youtube. Photos? Picasa. And so on.