"This state of affairs is a consequence of the usual culprit: advertising. Society/the media needs to develop a new business model, and fast." Isn't this also

"This state of affairs is a consequence of the usual culprit: advertising. Society/the media needs to develop a new business model, and fast." Isn't this also the "business model" of Google, Facebook and hundreds of thousands of other "tech companies" and websites that aspire to generate revenue by catering to advertisers.