The CEO's comments seemed to indicate that the pricing was only to "build in some margin" for unexpected events, as opposed to "squeezing as much juice out as p

The CEO's comments seemed to indicate that the pricing was only to "build in some margin" for unexpected events, as opposed to "squeezing as much juice out as possible." Having said that, publicly traded companies exist to maximize profit and if extra-lowballing property owners in the hardest hit areas maximizes profit, what should stop them?