I think in Apple's case for many buyers (consumer and corporate) the "headline-price-don't-buy" machines are the machines that move the most units. Anecdotally

I think in Apple's case for many buyers (consumer and corporate) the "headline-price-don't-buy" machines are the machines that move the most units. Anecdotally at both my current and previous employer - the "default" Apple notebook handed out was a 13" 2 port non-touchbar machine, which was for several years the least expensive MacBook Pro available.