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Synthetic biology can make vanillin at scale cheaply. I believe it's one of the molecules Amyris is developing. Going to be difficult to compete with that in t
by neural_thing 6y ago
Synthetic biology can make vanillin at scale cheaply. I believe it's one of the molecules Amyris is developing.
Going to be difficult to compete with that in the long run.
- CydeWeys 6y agoPer the linked article, people don't want the fake stuff; they want the genuine article. And fake vanillin is already widespread at less cost than the real bean anyway, so the demand for the real bean already has this competition priced in.
- patentatt 6y agoYup. And anyone who’s tasted both can tell you they’re not the same. At all.
- userbinator 6y agoThat just means they need to put more effort into fine-tuning the synthesis.
- discreteevent 6y agoI think it's likely that, given the financial incentives, someone already has "just put more effort in".