My personal philosophy is to be good at offering something people need & want, go where the people are, and offer it to them. It's an over simplification, but

My personal philosophy is to be good at offering something people need & want, go where the people are, and offer it to them. It's an over simplification, but the general idea is: - it's easier to sell something people need and want, because they're already prepared to spend money - you can't sell to customers you can't reach, so pick customers that are easier to reach - if your customers aren't coming to you, go to them