Or, he could have taken a step back, let the media do its thing, and then come back in a few months with his own view. This is actually the strategy many PR fir

Or, he could have taken a step back, let the media do its thing, and then come back in a few months with his own view. This is actually the strategy many PR firms suggest, because it suggests moderation and makes people more likely to have cooled off and become ready to forgive. But he didn't do that, because his aim wasn't self-preservation, it was to grandstand. So he got what he got.