It is funny that most people think that gamers are under 25 years old. In fact, the average gamer age in the US was, in 2010, 34 years old. And only 25% of them

It is funny that most people think that gamers are under 25 years old. In fact, the average gamer age in the US was, in 2010, 34 years old. And only 25% of them were under 18. Those numbers are from a 2010 study from Entertainment Software Association (www.theesa.com), you can find it there. Another fact is that gamers have been playing games on average for at 12 years. comScore also released an announcement a while ago saying that gamers actually represent all markets segments, showing the potential of in-game advertising (which has been growing both in revenue and number of advertising in the past years). So Gabe's target market should be a very broad one not only gamers "under 25 years old", specially since his main product is a platform (Steam).