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They do indeed generate revenue for the publishers, because a fraction of the users actually click through into the article. Without the snippet promoting it, t
by Tinyyy 6y ago
They do indeed generate revenue for the publishers, because a fraction of the users actually click through into the article. Without the snippet promoting it, the article would see much fewer traffic from Google.
- djitz 6y agoThe snippet is almost always generated from the first search result, which garners the lion’s share of the clicks. Now, many find what they were looking for in the snippet and forego the click.