YouTubers are beholden to YouTube, YouTube is beholden to advertisers. When advertisers realized that a stupid percentage of their ad spend was going to four-y

YouTubers are beholden to YouTube, YouTube is beholden to advertisers. When advertisers realized that a stupid percentage of their ad spend was going to four-year-olds watching six hours of unlicensed Disney characters in kinky scenarios it was the perfect storm for change. Keeping perceived ad value up to advertisers is why creators even have the opp to monetize at the rate they do, so it’s really give and take.