I think you want to focus, focus, focus. Ex. become the absolute authority on Pizza places on the lower east side of Manhattan (or whatever your thing is). Be S

I think you want to focus, focus, focus. Ex. become the absolute authority on Pizza places on the lower east side of Manhattan (or whatever your thing is). Be SO important to a tiny 'slice' of the world that restaurant owners are encouraging their customers to review. Definitely post your own reviews and talk about the idea an insane amount = as much as you can. How did CL grow - there may be ideas there. All the easy ideas have been taken. Build it and they will come just isn't easy anymore. You have to immerse yourself in the market to get traction. If all else fails, hire some hot girls.