> no new competitor to them can emerge, as it would have no way of telling smokers it exists. A competitor's product could just show up in the store, and if th

> no new competitor to them can emerge, as it would have no way of telling smokers it exists. A competitor's product could just show up in the store, and if the product was superior and/or the price was better, consumers would choose the other one. I'm not a smoker, but if this isn't happening, I'm guessing it's because the products aren't really that differentiated and/or the consumer gets (biologically) addicted to whatever brand they started with meaning they don't really have the desire to try something new since they just want to satiate their addiction.