Garbage in, garbage out.... of course the data over time will correct but the anomalies created by a few outliers are in fact a representation of bad practices.

Garbage in, garbage out.... of course the data over time will correct but the anomalies created by a few outliers are in fact a representation of bad practices. And those outliers are not measured because one cannot ever account for every potential situation when it comes to people. So they create a margin.... works for figures but NOT for policy!! My point,by the way. No wonder SV is still chasing ad optimization as it’s primary business. It’s impossible to ever become efficient, but that doesn’t stop people from chasing the paradigm. Because it’s the cracks and crevices that allow for exploitation, that’s why.... oh never mind, I’m talking psychology to people who think in binary and never the two shall twain