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From my (probably naive) point of view this does seem like a useful feature for users. If you can get an accurate answer for your query without clicking on a li
by mxz3000 6y ago
From my (probably naive) point of view this does seem like a useful feature for users. If you can get an accurate answer for your query without clicking on a link or having to grep the linked page for the answer that's a win in my book and a time save for users. I guess an issue arises when the snippet is _not_ correct. But in my personal experience, the snippets are usually pretty helpful/accurate
- dessant 6y agoSnippets are indeed a useful feature to have, but Google should share some of the ad revenue it generates with the publishers of the featured content snippets.
- lonelappde 6y agoThe tricky thing about search AdWords, different from AdSense, is that for search AdWords, ad revenue comes in when the search results are bad. Snippets generate revenue due to brand loyalty in the from of future searches.
- Tinyyy 6y agoThey do indeed generate revenue for the publishers, because a fraction of the users actually click through into the article. Without the snippet promoting it, the article would see much fewer traffic from Google.
- djitz 6y agoThe snippet is almost always generated from the first search result, which garners the lion’s share of the clicks. Now, many find what they were looking for in the snippet and forego the click.