Twitch stopped being a gaming streaming website and is technically "Amazon's streaming platform". They want to branch out of gaming (which is their core audienc

Twitch stopped being a gaming streaming website and is technically "Amazon's streaming platform". They want to branch out of gaming (which is their core audience) into general streaming market dominance, but it seems to be very difficult. So they basically started promoting non-gaming streams, which are related to gaming. It was a good plan, but turns out that it didn't work the way that they expected to, since gamers are quite unpredictable. For a while the viewership of twitch is stagnant, and slightly declining. There are many additional reasons for this, but in my humble opinion they should kept the streaming platform niche and focus on promoting gaming content, instead of trying to branch out of it into general streaming.