Talk about missing the point. For Apple, 'Think Different' is not about marketing or PR speak. It's their way of life. They actually believe in it. Their produ

Talk about missing the point. For Apple, 'Think Different' is not about marketing or PR speak. It's their way of life. They actually believe in it. Their products, iPod/iPhone/iPad, is a living proof of their philosophy. Apple with their products have literally reinvented the category. iPhone and iPad both have completed redefined smartphone and table category respectively. The beauty is that their 'Think Different' Ad is also very different from the usual ads you see.