Although it's getting harder and harder since many platforms try to blend their ads in with the actual site content, I can avoid them reliably well by checking

Although it's getting harder and harder since many platforms try to blend their ads in with the actual site content, I can avoid them reliably well by checking metadata such as the poster, some indication that it's an ad, or if the content is clearly different from what I was expecting. I wouldn't say it's as bad as potholes on the road, since ads are more predictable.