Sounds to me like he missed the common use of the "low hanging fruit" phrase. The idea behind low-hanging fruit is that it's low hanging (easy to get to). Not

Sounds to me like he missed the common use of the "low hanging fruit" phrase. The idea behind low-hanging fruit is that it's low hanging (easy to get to). Not that it's the "best" fruit, but it's the easiest to reach. Not one of my favorite Godin articles, by far.