Intel really made their own bed on this one. Anyone with a few grad classes and some interest could tell you what changes to make at each generation to capture

Intel really made their own bed on this one. Anyone with a few grad classes and some interest could tell you what changes to make at each generation to capture more performance. Intel consistently under-delivered on those fronts. It was not because they did not have the technical knowhow, because that part is easy. The people making decisions at Intel were not interested in giving customers the same or better value for their money without competition. Competition came and their pants were still down. Intel's pants continue to stay down since it takes so long to pull them up. They got greedy and they're paying for it.