3 ms·
I've seen people in the past make the mistake of correlating "Enjoyment" with "Higher Engagement", but you want to be really careful there. For example - Flame
by slipheen 6y ago
I've seen people in the past make the mistake of correlating "Enjoyment" with "Higher Engagement", but you want to be really careful there.
For example - Flame wars increase engagement, even if people feel drained and frustrated afterward.
I understand why it's a useful metric -
It's particularly valuable if your business model depends on time-on-site to sell ads.
But I wouldn't recommend them as a proxy for enjoyment by any means.