A simple off/on switch does not provide a sufficient level of control over cookie policy. It's reasonable to want to allow first-party cookies on certain sites,

A simple off/on switch does not provide a sufficient level of control over cookie policy. It's reasonable to want to allow first-party cookies on certain sites, especially where they're needed for site functionality. But block third-party tracking cookies, or even block all cookies on others. Cookie control/policy in browsers needs to become more sophisticated than what we have today.