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Conincidentally I came across a relevant Twitter thread about creating headlines. NYT does A/B testing in the morning to determine which headline they should ke
by malshe 7y ago
Conincidentally I came across a relevant Twitter thread about creating headlines. NYT does A/B testing in the morning to determine which headline they should keep for the rest of the day. https://threader.app/thread/1258492772442681346 https://threader.app/thread/1258492772442681346
The last tweet reads:
For what it’s worth, nytimes senior editor mark bulik said, “we’ve learned a number of lessons from months of testing... clear, powerful words and a conversational tone make a big difference.”
- hiram112 7y ago> “we’ve learned a number of lessons from months of testing... clear, powerful words and a conversational tone make a big difference.” Haha, 'clear, powerful words...'. That's an understatement. This Bill Maher clip seems somewhat relevant: * https://www.youtube.com/watch?v=UcvIQJ-QurQ https://www.youtube.com/watch?v=UcvIQJ-QurQ
- supernova87a 7y agoUnfortunately, I can also see that this tactic is a tool for causing clickbait and stories to be written a certain way, because editors get tuned to what causes people to click the most. "Guess what government figure just hit 14.7% today?" "These 3 sectors hate the latest unemployment figures!"
- hnarn 7y agoOnly if you allow click-bait to be a part of the A/B testing in the first place, which is where a sense of serious journalism comes into it.