> If that is true, one has to imagine that their skills are being employed differently than they used to be. It feels to me like UX used to be about serving the

> If that is true, one has to imagine that their skills are being employed differently than they used to be. It feels to me like UX used to be about serving the user's interests, which is definitely not something modern UX paradigms seem to concern themselves with. Modern UX paradigms are very much "how do we make the user interact with our product in the way that we intend?" (usually the way that goes through as many ad-laden paths as possible).