Is there any way we could move forward towards a healthier (less monopolistic) situation that you see, such as going back to content-based ads? G has been closi

Is there any way we could move forward towards a healthier (less monopolistic) situation that you see, such as going back to content-based ads? G has been closing alternate ad channels for a long while now, and the few remaining portals such as github.com are being taken over (with most of the HN crowd not realizing what's going on IMO). I can say that my web usage has changed quite drastically with GDPR banners popping up everwhere in EU - basically I don't visit those sites anymore, never go to featured stories on medium.com, etc.