I like it, when used with care. I think it works pretty well in this article, and it's been used to very good effect at the New York Times. The main problem is

I like it, when used with care. I think it works pretty well in this article, and it's been used to very good effect at the New York Times. The main problem is that I'm distracted from the content by wondering how they did certain things, how it might be adapted to other content, whether I would want to use it, etc.