> As a consumer, Shopify just doesn't cut it because of discoverability. Fair point, but it's not that hard to do a Google search after an Amazon search. I usu

> As a consumer, Shopify just doesn't cut it because of discoverability. Fair point, but it's not that hard to do a Google search after an Amazon search. I usually check Amazon first, and then the manufacturer's website to see if they link to the Amazon storefront. If not, I jump to a 3rd party reseller. For me, it doesn't matter whether or not a specialty storefront is a Shopify one. I would pay a premium for that extra trust that I'm getting an authentic item. For instance, I buy my fountain pens from Goulet Pens [1] which is Shopify but you would never know it. I've tried buying fountain pens and consumables off Amazon but have received enough fakes to drive me toward specialty storefronts. But for dish soap and other stuff that are not worth counterfeiting, sure, I get them off Amazon. Fulfilled by Amazon is slightly better, but I've still gotten duds. I just hate wasting money on counterfeits. [1] https://www.gouletpens.com/ https://www.gouletpens.com/