Or maybe it's "those drivers who can afford to buy a (long range) electric do, and those that can't buy diesel"? There's still a significant price gap between

Or maybe it's "those drivers who can afford to buy a (long range) electric do, and those that can't buy diesel"? There's still a significant price gap between comparable diesels and electrics. Norway's experience (60%+ market share for electric vehicles) suggests that if the price is comparable, and charging is convenient enough, the majority of buyers will choose electric.