We don't have data on this, but Shopify is not growing because of Amazon sellers opening up Shopify stores. The sets of businesses on Shopify vs Amazon are larg

We don't have data on this, but Shopify is not growing because of Amazon sellers opening up Shopify stores. The sets of businesses on Shopify vs Amazon are largely distinct. For example, most Amazon sellers are resellers of brand products; few of these are shifting to sell though their own e-commerce website.