3 ms·

I worked for a company with a horrible PR/communication department. The CEO was making a clear, precise, sometimes intense statement. Gave it to PR. Then the C

by franze 6y ago

I worked for a company with a horrible PR/communication department. The CEO was making a clear, precise, sometimes intense statement. Gave it to PR. Then the CEO dealt with other stuff. The weak communication department had meetings after meetings, internal drama shows, delegation games and then a) either nothing was communicated at all b) business b#llshit speak came out. Communication is just as strong as it's weakest link.

specialist 6y ago
Do you know of any corporate PR & communication primer? Extra credit for wisdom on how to assess someone's PR-fu. Your comment makes me now realize I have no idea what "marcom" actually is. I've worked with two superior marketing people in my career. One was also superior with "marcom" (short for marketing communications, their term). I just got lucky. I have zero idea how I'd find, recruit another. I've worked with some messaging people for activism, politics. Most notably David Domke [1]. But again, other than seek out a recognized expert, I have zero idea how to judge someone's efforts. While some of the notions may transfer to other domains, I'd just be guessing. [1] Previously http://www.com.washington.edu/domke/ http://www.com.washington.edu/domke/ Currently https://commonpurposenow.org/david https://commonpurposenow.org/david