The corollary to this is a lot of businesses don't care about $1500 a month, or $10k+ a month, or rather they see an appropriate amount of value, or they value

The corollary to this is a lot of businesses don't care about $1500 a month, or $10k+ a month, or rather they see an appropriate amount of value, or they value not having to switch. It makes more sense for Apollo to focus on this business. And that is especially true if they have a product that is approaching a commodity.