Honestly, I think that's what makes working at a large "web-scale" company so attractive to me. When you're running at that sort of scale you can't afford to be

Honestly, I think that's what makes working at a large "web-scale" company so attractive to me. When you're running at that sort of scale you can't afford to be as apathetic about performance so there's a lot more engineering effort put into efficiency, because it makes financial sense to do so. OTOH, in a lot of enterprise type companies, you can be nothing more than a "feature monkey".