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FYI, the billboard lag time was true until a few years ago, even for digital boards. But now you can turn on a national campaign in a few days. (Disclosure: I
by dhbradshaw 6y ago
FYI, the billboard lag time was true until a few years ago, even for digital boards.
But now you can turn on a national campaign in a few days. (Disclosure: I work with Blip Billboards who are one of the major drivers of this change.)
- gfxgirl 6y agoHow do you do that if they are all booked? Do you just price to the highest bidder so if I wanted my new Star Wars movie on the billboard on May 4th and you want your new Star Trek movie on the same day who ever pays more gets it even if one booked it months in advance?
- dhbradshaw 6y agoRight -- there isn't any booking its just about who brings the money for that sign on that day. You can pre-declare how much money you want to assign to an hour and sign but can't know that you'll win for that sign and hour. If you don't win there, you keep your money to use elsewhere. But we have ~1500 signs and each of them is playing a new ad every ~8 seconds. In other words, there's plenty of space. Those 8 seconds can range from a penny to a buck depending on the time and place and on the current competition. If you want to show up, you can.