> Well, it would be like splitting a company into two parts competing with each other. Presumably you'd have to design the A/B test around this to get much use

> Well, it would be like splitting a company into two parts competing with each other. Presumably you'd have to design the A/B test around this to get much use out of it. However, when you're just starting a service and not sure how consumers will view the value of it, the benefit is obvious.