I know I don't have to, but I don't know how to get to these organic channels. Tried Instagram audience building, but got bored with it, zero sales. I also can'

I know I don't have to, but I don't know how to get to these organic channels. Tried Instagram audience building, but got bored with it, zero sales. I also can't hire a marketer since they will probably just want to spend $ on ads and the circle closes. It's not SAAS, but e-commerce.