4 ms·
Was the product work discussed and planned with the product management and the developers? Did they understand what the client wanted? Did you follow up and lia
by user5994461 6y ago
Was the product work discussed and planned with the product management and the developers? Did they understand what the client wanted? Did you follow up and liaise between product development and client during all this time?
To be fair one $22k customer is not much for a SaaS business with many or large customers. It does not justify spending months of work on a "feature" unless other customers also need it.
More importantly. Do you follow up on the feature and put product development in touch with the client to make it happen? It's always easy for sale to discuss whatever directly with the client and swear it's coming next, but what the client wants is super blurry (at best). Nobody can work on a task they do not understand, especially 3 months later when there is some (planned) time to work on it, so it's simply dropped. Thus is the cycle of how things are promised and cancelled.
- jlawer 6y agoSure, but 1 customer actually paying $22k for a feature is a lot more valuable then thousands of customers saying they will pay $5 for a feature. There is a big gap between being interested and being committed
- user5994461 6y agoIt's enterprise sales so every contract is assumed to be above $10k. One $22k contract may a lot for the bonus basket of the person closing the sale, but it is not be much for the company as a whole compared to the 20 other contracts being negotiated and the 200 current enterprise customers, and it definitely means nothing for the product/marketing groups who won't see a dime. That being said I absolutely agree that if a customer is willing to pay for something, it's a very clear indicator of interest and it should be investigated. Hope it is easy enough to add and it is useful for every other customer!