It’s a success if more people show up. You’ve heard of sales, promotions, and loss leaders? Having good margins on drinks doesn’t mean it’s more profitable over

It’s a success if more people show up. You’ve heard of sales, promotions, and loss leaders? Having good margins on drinks doesn’t mean it’s more profitable overall to charge for them, when having more people there means they’ll purchase more tickets, more food, and more souvenirs. Plus offsetting the ticket price by the retail price of a drink is likely to mean the move was instantly financially profitable, by getting 100% of people to “pay” for the drink, where before not everyone might.