> There's a reason why .. Tommy Hilfiger will never be a prestige brand again. And it's because customers don't tolerate raising prices. Tommy Hilfiger used to

> There's a reason why .. Tommy Hilfiger will never be a prestige brand again. And it's because customers don't tolerate raising prices. Tommy Hilfiger used to sell high end ($1000+) foul weather gear stuff for offshore (ocean) yacht racing in the 1980s. Briefly in the 1990s they were the preppy kid's branding of choice. Everyone bought at least five branded tshirts at JC Pennys or whatever at the mall each year along with Gap and Mossimo and Nautica. They are now the premium brand at Ross dress for less.